01 / 03
Keep the brand character visible.
Dark backgrounds, recurring motifs and warm accents gave the communication a consistent character. The hat-wearing chess piece is one motif in the supplied project artwork.
DPIX / SELECTED WORK
DPIX ×
MAFINESS / BRAND IDENTITY & EVENT DESIGN
A commanding identity. A lasting signature.
DPIX partnered in defining and applying Mafiness’s visual language across teaching material, event communication and digital content. This case brings selected designs together with evidence of their real-world use.
See the design in useBrand concept visualizationMAFINESS / BRAND IDENTITY
- collaboration · Solar Hijri
- 1403–1405
- seminars
- 4
- educational programs
- 2
- across touchpoints
- One identity
01 / WHY THE PROJECT WAS NEEDED
The reputation was there. The visual presence needed to catch up.
Mafiness, led by Rasoul Naseri, had a clear position in business coaching. Its visual communication was fragmented: posters, presentations and event materials did not consistently express the same authority.
WHAT DPIX CHANGED
Strategy, art direction, and every point of contact.
DPIX defined a visual system, then directed its use across four seminars and two educational programs. Each new piece strengthened the same brand presence.
02 / THE DESIGN DECISIONS
A visual language built around the brand’s position.
Three connected decisions shaped the work: a distinctive motif, shared design rules and a clear way to present ideas.
02 / 03
Keep the signature. Change the format.
Logo, portrait, palette and message hierarchy became a shared framework. A new format no longer meant starting the brand’s identity from scratch.
SIGNATUREPALETTEPORTRAITHIERARCHY03 / 03
Make the idea the focus of the presentation.
Illustration and diagrams gave sales concepts a clear visual structure. In TWICE, five connected ideas become one composition the presenter can explain on stage.
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03 / DESIGN IN USE
From visual language to real-world use.
Examples of the Mafiness identity in teaching material, event collateral and images shared from the events.
The concept, on stage.
The project’s visual language appears in slides presented in a real teaching setting.
View event archive View supporting evidence
05 / SELECTED DESIGNS
Selected design work.
Original teaching artwork and concept presentations of the event identity. The real-use archive above documents what can be observed in the supplied event photographs.
06 / WHAT REMAINED
The ideas worked. The system lives on.
After reviewing later executions and attending subsequent Mafiness seminars, we saw the visual language we designed continuing across the stage, presentations and brand materials.
STILL IN USE
Observed in later Mafiness seminars.
The outcome we hoped for
Seeing the system continue after our engagement ended showed us that the work had grown beyond a set of isolated deliverables and become something the brand could keep using in practice.
Give your brand’s ambition a presence to match.
When your business’s reputation has outgrown its visual identity, DPIX connects brand strategy, art direction and design into a coherent presence. Start with a strategic conversation about your brand.