Concurrent Xray platform users
Executive profile / 2026
Alireza Motamed
Founder & CTO
Product engineering. Systems that work.
Alireza is a full-stack engineer focused on systems architecture, product engineering and cross-platform delivery. He translates unconventional requirements into maintainable software shaped by real performance, deployment and connectivity constraints.

Concurrent e-commerce visitors
Web, mobile & desktop ecosystems
Leadership & experience
2021 — Present
Founder & CTO · DPIX Reality
Owns application architecture, backend/frontend integration, APIs, data systems, deployment and technical delivery across web, internal tools and interactive products.
2014 — 2021
Commercial practice & technical specialisation
Built expertise in controllers, programming, system logic and software as shared creative work expanded into digital products and technology.
Selected contributions
Spatial commerce engine
Web AR with surface tracking, realtime transforms, multi-object scenes, depth handling and environment-aware lighting.
Related case studyXray platform
Account logic, routing and platform controls for a private networking product handling 400+ concurrent production users.
E-commerce infrastructure
Application and database optimisation supporting 2,000+ concurrent visitors during commercial traffic peaks.
Messaging & cross-device tools
Messaging under constrained connectivity, large-file transfer, and a mobile-to-Windows microphone system with a custom driver.
Operational automation
Agent interfaces, product extraction, financial tools and media-processing utilities for practical team workflows.
Multiplatform utilities
Monitoring, multiscreen, custom browser and stability tools across web, mobile and desktop environments.
Core expertise
- Systems architecture
- Full-stack & APIs
- Networking & platform tools
- Cross-platform & realtime AR
Professional approach
Architecture is selected for the product. New complexity must improve reliability, performance or maintainability to justify its place.
Foundation
Early work in robotics, electronics and control systems developed into backend, frontend, databases, networking and realtime software engineering.
